This Y2K-era promotional wrist watch celebrates the iconic 1970s/1980s Life Cereal television commercial featuring Hey Mikey. Product Details: Inscription: Engraved on the back with "Special Edition - 'He Likes it! Hey Mikey!'" along with the classic Quaker Oats Life Cereal logo. Movement: Quality Japanese Quartz Movement (Japan Mvmt). Year: Copyright marked 2000 QOC (Quaker Oats Company). Strap: Textured black leather band with a polished silver-toned case. Condition: Needs a fresh battery to run Caseback shows minor superficial handling wear/scratches as pictured. Leather strap is intact and in great shape.Perfect for vintage ad collectors, cereal enthusiasts, or anyone who loves unique millennial retro style! From a smoke-free home. Fast shipping.